BENJAMIN BARKER AUST

At Benjamin Barker, we offer a curated experience of lifestyle, fashion, and culture, designed with intention and attention to detail. Our approach combines creativity and science, fueled by passion and a commitment to innovation. We aim to define a new generation of men's fashion, empowering individuals to express their unique style and confidence through our thoughtfully crafted garments and accessories. By blending European designs, Japanese tailoring techniques, and timeless aesthetics, we create total looks that are both contemporary and human-centric.

Benjamin Barker Group (BB Group) is a premium lifestyle and fashion company founded in 2009 by Melbourne-based designer Nelson Yap. We have grown from a small 60-square meter store with two employees to a dynamic and successful eight-figure business, with a portfolio of brands and businesses including Benjamin Barker - menswear, BB Tailors - bespoke men's tailoring, The Assembly Ground Store - a creative retail space, The Assembly Ground - specialty coffee and bistro-food cafe, and B Burger - fast-casual dining concept offering premium yet affordable burgers. We are constantly looking for new opportunities and aiming towards regional and international expansion.