Since 1933, Bee Cheng Hiang has been a pioneer in promoting Singapore's culinary culture by introducing Bakkwa (barbecued meat) to the nation and globally. As a market leader in the industry, we prioritize quality and hygiene, investing in product research and technology innovation to maintain our competitive edge. With over 3000 employees across 360 retail outlets worldwide, we are committed to enhancing employee growth and performance through progressive training and development. Our vision is to become Asia's leading food company, providing quality products and services to the global market. We have received numerous awards and accolades, including Singapore ISO9002 Certified, Singapore HACCP Certified, Singapore Promising Brand Award, Retail Courtesy Gold Award, Singapore Most Popular Brand Award, Excellence Service Awards, and Singapore Food Safety Partners Status with AVA. In 2019, we were selected as one of the 25 companies to participate in the Scale-Up SG Programme.