WHO WE ARE, WHY WE DO WHAT WE DO, AND HOW WE GOT HERE
Our Vision
Visual Mass was founded on the belief that design-conscious eyewear need not cost an arm and a leg. Good-looking and good quality glasses can go hand in hand with a good price. Our aim is to revolutionise the eyewear industry by creating value for both our customers and the larger community.
Our Story
The birth of Visual Mass started from an everyday problem that many face: Why is it so difficult to find modern, stylish glasses that are also affordable?
The answer lies in how the industry works. Large corporations dominate the eyewear industry, jacking up prices so as to reap huge profits from consumers who don’t have many options. Coupled with the fact that numerous middlemen are involved in the process (external designers, suppliers, distributors, marketers etc), each adding to the final cost, it’s no wonder that consumers’ wallets are left wanting.
Visual Mass was created to rebel against this system; we decided to bite the bullet and start this eyewear company.
We would do the designing, the liaising with factories, the distribution and the engaging with consumers entirely by our own — we would take it all on ourselves to do the hard work so you can reap the benefits. With this approach, we were certain we can provide good quality, good-looking prescription eyewear at a fraction of the current market prices.
Our belief paid off. Plying our wares and pitching our brand at flea markets, setting up pop-ups at cafes and even launching our web store led to us achieving a very encouraging response. By building on the support of our customers, we grew by leaps and bounds, eventually opening our second store recently at Orchard Gateway. And now we are here, proud to share with you our brand new look.
At Visual Mass, we strive never to overcomplicate things. A pair of well-designed prescription glasses are yours to keep from SGD$95.
