THE AAMS LIMITED

AAMS is Singapore's leading association for the AdMarcom industry, bringing together the Association of Accredited Advertising Agencies, Singapore (The 4As) and the Institute of Advertising Singapore (IAS). With over 100 years of combined industry experience, AAMS aims to be a beacon for marketing, creativity, and performance by fostering better business regionally through a unified platform, strengthening local communities, developing talents, and promoting innovation and creativity. Visit our website at or for more information.

The Association of Accredited Advertising Agents Singapore (4As) is a non-profit organization established in 1948 to represent advertising, media, and marketing communications practitioners, agencies, and related businesses in Singapore. Our primary objectives are to enhance the reputation of the industry by providing a unified voice and to foster creativity and talent development through collaborations with industry stakeholders, award programs, and annual events. We aim to recognize and motivate outstanding professionals in the field, including the Singapore Creative Circle Awards, the Students Creative Awards, and the Singapore Media Awards.

Little Black Book (LBB) is the global platform for the creative industries. Independently owned with teams across Europe, AUNZ and North America, LBB supports brands, agencies, production and post companies by providing a dedicated, paywall-free space to showcase work, build reputation, and grow business. With 600,000+ monthly visitors, LBB combines the world’s largest archive of creative work with editorial coverage, company profiles, and data-led insights - all in one streamlined, ROI-focused platform. Every membership includes access to The Immortal Awards, our free-to-enter, global award show judged by world-class creatives, with strict entry limits to ensure only the very best work is celebrated and shared worldwide. We also deliver The Monthly Cut - a curated reel of standout commercial creativity, selected by industry leaders and sent directly to our Standard and Premium members every month. LBB helps the world’s most creative companies get seen, get connected, and get ahead.