SERIAL MICROELECTRONICS PTE LTD

A 100% owned Singapore subsidiary of Serial System Ltd., Serial Microelectronics Pte Ltd (SMPL) focuses on the distribution of semiconductor and electronic in components and South-East Asia & South Asia SMPL is committed in providing technical, logistics and service excellence to the electronics manufacturing base by providing local sales and marketing support, value-added and design-in services to our customers and maintain supplier brand focus and market share for our franchise partners. SMPL's offices and warehouses are established across Asia-Pacific, namely China, Taiwan, Korea, Hong Kong, Singapore, Malaysia, Philippines, Thailand, Vietnam and India to serve the local requirements of our customers and franchise partners.

Serial System Ltd started operations in 1988 as a Distributor of electronics components in Singapore. The Company was incorporated as a private limited entity in April 1992 and listed in SESDAQ in 1997. Serial System Ltd became a Singapore Exchange Securities Trading Limited (SGX-ST) mainboard listed company on 10 July 2000. The Group has network of oversea offices, operations and representations in China, Hong Kong, South Korea, Taiwan, India, Malaysia, Thailand, Philippines and Vietnam. The Group is a leading semiconductors/ components distributor in the Asia Pacific region, offering design supports, technology solutions and services, materials planning and inventory management. The Group distributes a full range of active and passive components to original equipment manufacturers and sub-contractors in various industries and has forged strong business and technologies links with its customers. Customers are provided with innovative value-added services such as turnkey design, warehousing and logistics support. The Group's suppliers include well-established names such as Texas Instruments, ON Semiconductor, Telegent System HK Ltd, Analog Devices Inc, NXP Semiconductors Singapore, Silicon Storage Technology Ltd, Avago Technologies International, Tyco Electronics, Hitachi Global Storage Technologies, Micron Semiconductor Asia and Mars.