IFRA APAC BRANCH

For half a century, IFRA has represented the collective interests of the fragrance industry, promoting the safe use and enjoyment of fragrances around the world. Founded in 1973, the International Fragrance Association (IFRA) serves as the global voice of the fragrance sector, uniting manufacturers, suppliers, and national associations under a shared commitment to responsibility, transparency, and innovation. Fragrance is more than a product—it is a powerful cultural, emotional, and economic force that enhances lives, evokes memories, and supports well-being. IFRA works to ensure that people everywhere can continue to enjoy fragrances with confidence by developing and upholding internationally recognized safety standards based on scientific expertise and independent assessment. At the heart of IFRA’s work is the IFRA Standards—the cornerstone of our commitment to safe fragrance use. These standards, built on rigorous safety assessments and continually updated with the latest science, guide the responsible formulation of fragranced products used by billions of people every day. In addition to setting standards, IFRA engages proactively with regulators, policymakers, and stakeholders to advocate for fair, evidence-based regulation and foster global alignment. We also collaborate on sustainability initiatives that promote ethical sourcing, environmental stewardship, and a resilient value chain—from ingredients to finished products. With members in over 50 countries and a presence across key international institutions, IFRA plays a vital role in shaping the future of fragrance—ensuring it remains safe, sustainable, and accessible in a rapidly changing world.