As brand marketers, we are always on the lookout for a new platform, an unexplored format, a revolutionary feature – the end goal being able to surpass the competition & increase SOV.
This is easier said than done. Ad fatigue is real, so is the rise in ‘appnostic’ behavior. The soon-to-be obsolete third-party cookies aren’t making matters easier, either. Add to that, endless distractions leading to decreasing attention spans of consumers.
Imagine if all your problems could be addressed through a singular platform – the lock screen. Yes, we are talking about the most underutilized digital real estate. Glance can make it possible for your brand to be noticed on mobile’s first point of interaction, right on screen 0.
Glance for Business is your answer to drive business & increase brand love – creating engaging, relevant & binge-worthy communication tailored to your target audience – on the lock screen. Be it through stunning imagery or snackable videos, LIVE streams or interactive quizzes, you can interact with India & Bharat in 7 different languages, creating content in 16 categories. With a daily active user base of 128M+, and an average user spending 25 minutes on the platform daily, rest assured that your audience is just a ‘Glance’ away. The Glance acquisition of Roposo in 2019 also makes it possible for you to collaborate with macro & micro influencers, popularising your brand on this short-video platform.
150+ brands have already re-imagined themselves on the lock screen. You don't want to miss out, do you?
Write to us at devika.sharma@inmobi.com & let's get the ball rolling on making your brand the hero, on screen 0.
