CREATIVE EXECUTION (PTE.) LIMITED

Since 2000, CNP Laboratory is the Derma Cosmetics Brand that launched with various other cosmetics in 2000, incorporating dermatology treatment and the abundant clinical experience of CNP skin specialists along with Cha Mi-kyung, a president and dermatologist, and President Lee Dong-won. In numerous cases, representative Cha witnessed deteriorating skin condition in the absence of proper skincare after dermatological treatment; whereby she realized the necessity of proper skincare and launched her business in earnest. In the beginning, CNP Laboratory developed skincare products, masks, acne treatment formulas, UV block creams, among other products, with ingredients carefully selected based on years of clinical expertise and knowledge of skin, from which she earned widespread popularity. Since then, the dermatologists of CNP Laboratory with years of clinical experience and scientific medical knowledge based on the philosophy ‘True Beauty Begins with Healthy Skin’ to produce high-quality products. Most notably, CNP Laboratory releases only those products that have passed its verification system and years of research, which places priority on skin safety, refraining from unconditional quantitative growth. While the system takes relatively longer for the company to develop products compared to other cosmetic brands, most of CNP’s products have been steady sellers for a long period thanks to viral marketing among consumers. Amid fierce competition from various cosmetics brands both in Korea and abroad and active sharing of information related to beauty stemming from interest and zeal relating to skin care, CNP Laboratory’s brand power based on scientific skin knowledge and abundant clinical experiments has been initiated based on sincere care for customers. Today, CNP Laboratory is a leading pharmaceutical-grade skincare line that has won numerous industry and consumer awards in Korea for its efficacy.