The Right Jewel is a Jewellery products aggregator platform that allows B2C consumers to compare Jewelry pieces & brands online. On the B2B side, it brings Jewellery brands & distributors qualified online traffic as well as an innovative advertising & distribution channel.
For B2C consumers: Search, Compare, Buy
- Simplify user search with online diagnostics: let users easily find jewellery pieces that best match their personalities, a stone or metal they favor, a special moment of their life, or a loved product.
- Aggregate online jewellery pieces from established/institutional or boutique/creative brands and map it in a clear & accessible way
- Allow consumers to compare jewels, collections, and brands with quantitative & qualitative criterias (prices, carats, catégories, styles, ethics…)
- Reassure users about the industry and its processes by clearly & simply educating / introducing / explaining jewellery & gemmology.
- Share diverse editorial & experiential content in order to make the jewellery universe more approachable & experiential.
- Redirect users to brands' ecommerce product pages (or sell it to them in Phase 2) once the desired jewellery piece has been chosen.
For B2B brands : Acquire, Advertise, Distribute
- Highlight specific collections or products on a unique comparison platform.
- Promote specific editorial content
- Allow existing customers or new prospects to discover and experience their product portfolio from a new angle (e.g. ethical, green, inclusive…).
- Recruit new and better qualified customers compared to other online channels, accounting for profiles, expectations, and brand sensitivity (rich data).
- Capture qualitative (and usually non-quantifiable) retail experiences specifics through online diagnostics (based on personality, liked materials, specific occasions or favorite pieces).
- Bring online visibility to brands that are offline pure players; or with limited digital presence (presentation website only).
