ASSURICH INDUSTRIES PTE LTD

As the CEO of National University of Singapore's Central Procurement Office, I am leading the migration of our supplier partners to the SAP-Ariba network, aiming to foster a more integrated and mutually beneficial partnership. With over 14 years of experience at Assurich Industries Pte Ltd, I bring a wealth of knowledge and expertise to this new role, particularly in navigating the Indonesian market. My primary objective is to drive sustainable growth and collaboration with our suppliers, ultimately contributing to the university's mission of advancing education and research.

Assurich Industries Pte Ltd is a leading provider of solutions for the oil/gas, marine, mining, and manufacturing sectors. With over 40 years of experience, we have established a strong presence in Southeast Asia through our partnerships with reputable companies such as Hyundai Singapore, Keppel Corporation, Nghi Son Cement Corporation, Panca Teknik, and Facility Aero Asia. Our subsidiary, Avision Marketing Pte Ltd, operates the AI-driven platform chinamademachines.com, which showcases machinery equipment from Chinese manufacturers and provides streamlined distribution and after-sales service. Additionally, we have created the platform EV-World928, which empowers Chinese suppliers to introduce cutting-edge EV technology and devices to ASEAN markets. By leveraging digital tools and providing vital market insights, we enable Chinese suppliers to efficiently connect with ASEAN buyers, simplify procurement, and enhance communication, transactions, and after-sales support. Through our integrated ecosystem, we catalyze growth in the machinery and EV sectors by granting Chinese suppliers agile access to ASEAN markets.