ASICS ASIA PTE. LTD.

ASICS Technology was founded on the building of a global platform that enables a single way of working and one version of the truth across the ASICS world. More than just an IT organisation, we provide the foundation upon which ASICS business transformation can thrive, and our work empowers ASICS to become a digitally-focused company that takes its critical decisions based on data. We have a responsibility to build solid and sustainable solutions that work across the ASICS business, and we achieve this by striving for high-quality standards, simple and reusable solutions and a focus on business value. Our team has existed since 2014 as a sub-division of ASICS Corporation, and became its own company in 2022

At ASICS, we are committed to promoting total health and fitness through innovative digital technologies and high-quality athletic products. Our mission is to inspire people to live 'Sound Mind, Sound Body' through our cutting-edge solutions and global e-commerce platforms. With a rich history dating back to 1949, we have evolved into a global leader in the athletic industry, with a presence in over 180 countries and a commitment to excellence in everything we do.

We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS which stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Our founder, Kihachirou202fOnitsuka, saw that sport had the power to liftu202fspirits, project positivity and propel people and wholeu202fcommunities forward. We still believe this. Which is why all of us are committed to supporting more people to move for body, and for mind.

At ASICS, we believe in the positive benefits of movement for both mind and body. Driven by research and applying human-centric design, we make and sell footwear, apparel and equipment for the lifetime athlete in all of us. Our founder Kihachiro Onitsuka began making athletic shoes in 1949 with the goal of developing society through sports. He later named the company ASICS, which stands for Anima Sana In Corpore Sano, or A Sound Mind In A Sound Body. This speaks to our desire for people everywhere to live healthy lives both mentally and physically. Today, ASICS is a global company with a head office in Kobe, Japan and operations in more than 30 countries. As well as products for running, tennis and other core performance sports, we also offer the SportStyle range, the Onitsuka Tiger brand, fitness-tracking app Runkeeper, and our membership program OneASICS. Follow us on LinkedIn and together let’s celebrate the uplifting power of movement.

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls. Based upon our core values, everyone’s input and contributions are respected at ASICS America. We nurture a collaborative environment, and hire team members that are never content; always pushing through their own limitations; continually in the pursuit of improving performance; are innovative, creative, reaching for new challenges, and always driven to surpass the next goal. HISTORY In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase Anima Sana In Corpore Sano, which when translated expresses the ancient ideal of A Sound Mind in a Sound Body. Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.